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It is, in our modern day world, increasingly harder to capture the attention and thoughts of everyday people. Especially in the field of advertising and web design, people just do not respond as readily because of the overwhelming quantity of advertising 'noise'. Consequently, design must adapt to this change. Despite the marketing clutter, there are still brilliant pieces of advertising, which differ from the rest. When pared down, these unique works simply provide interest. They give the viewer incentive to look at them by leaving them with some sort of compensation — emotion, innovation, or humor. A good advertisement demonstrates these aspects and it leaves the viewer laughing, emotional and possibly having new insight. This is what makes design worthwhile to look at — it is award winning, memorable design. SAHAKA Industries is a design team that focuses on conceptually complex but visually uncomplicated solutions.